Idents

What is an Ident? 
An ident is what we identify things by. In the film industry, we use idents to recognise what company the film was made an example of an ident is 'Dreamworks'. Every company has a different ident that we all know and will recognise when we see it. Different fonts, camera angles, images and sounds are all part of an ident.

Lionsgate -



The following Ident is 'Lionsgate' (2013) and it is 23 seconds long. The Lionsgate ident changes a lot and gets updated so the graphics, sounds and fonts look better. The ident shows what looks like the world, the quickly skims over space with clouds and stars scattered all over the place with the music building up more and more tension. The movement is very quick as the viewer speeds backwards at a very fast pace to reveal the word 'Lionsgate' that appears through the clouds. It finishes with the word 'Lionsgate' very bold with a bright light behind it shining brightly. When the 'Lionsgate' title comes into the picture, everything slows down and goes at a slower pace so all focus is turned to the name of the company.

Intention - The amount of darkness and eeriness that is being created throughout the ident may suggest that there is going to be a lot of tension and power throughout the film. The ident itself is very powerful and bold, especially the font. The way that the music is in the background also influences that they are a strong company. The music is very strong and powerful and the instrumnets range from trumpets to drums that gradually get louder and end with a powerful note.

Lionsgate is known to be used for many horror films and therefore this ident can help me with my own ident for my horror film I am making because of the way it looks and the type of music and fonts used.

Many film companies update their idents as the years go by and they become more succsessful as film companies and the graphics improve. Lionsgate has improved their ident many times, the latest ident being the one I have embedded above (2013).

The ident below is the first ever ident that was used for Lionsgate, this was made in 1999.

This ident is very different from the latest one. It is not very intriguing and the music used is very simple. The music is building up to the image of the lion being made by streaks of light. After the lion has appeared, slowly, in a bright, gold, eyecatching font the title of the company, 'Lions Gate Films' comes into veiw.

In comparison to the 2013 ident, the 1999 one really is quite plain and boring. Theres not much movement occuring on screen and the music gradually gets louder and then just stops leaving the title and lion. The graphics are very poor compared to the 2013 one with the dark blue sky and stars revealing the bold and eye catching 'Lionsgate' ident.

Walt Disney-




The above ident I have emended is the original Walt Disney ident. It is very plain but easily can catch the attention of potential audiences. It starts off with the Disney castle slowly being formed, starting from the top with a gentle twinkling sound in the background gradually getting louder as more of the castle is revealed. There is then a big beam of light coming from the front of the castle which then reveals the title in swirly letters 'Walt Disney' in white with 'Pictures' written underneath in a toned down font. A star then shoots over the top of the castle leaving a trail behind it. The music slows down and ends with a flute sound.

Walt Disney is a very popular and well known ident by people all around the world of all different ages. Disney realesed their first film in the early 50's and has had many, many more films since, each time the graphics improving. Disney is a very popular film company.

The ident for Disney is very popular and therefore has not been altered or changed much. But the most recent ident is very different compared to the classic ident. there is more going on in the latest ident.


In the ident I have embedded above it starts with a clear night sky and the camera slowly moves down through the clouds whilst there is a gentle ringing of chimes that slowly turns into a burst of violins and various other instruments leading up to a river, that is flowing behind the Disney castle. We see the flag at the top of the castle first whilst the camera is zooming out we see more of the castle  , there is an array of fireworks behind the castle, whilst the fireworks are being shown behind the castle, the front of the well lit castle comes in to view.  The music slows down and becomes calmer, then a bright shooting star zooms over the top of the Disney castle leaving a trail of sparkles. When the star reaches the other side of the castle, the words ' Walt Disney ' appear in a bright, clear, swirly font. The ident ends with a perfect view of the castle and 'Walt Disney' written in front whilst triumphant music is being played.

Horror Film Step Outline

For this task I had to watch two different horror film openings (which only consisted of watching the first two minutes) and analyse everything that happens within that period of time. I had to write about the timings, sound, mise-en-scene, typology and editing. I found this challenge quite challenging because I had to keep stopping the film and writing down all the details about it and I found writing everything down difficult. I found Sweeney Todd easier because was a full two minutes and there was a lot going on that I could write about. However I found Cabin In The Woods more challenging because the opening titles only consisted of 59 seconds. By watching these film titles I saw how they are made to be freaky and scare the audience to draw them in. On both film titles I noticed that eerie music is played constantly to create tension - instruments such as drums and violins were used. Often sound effects were played suddenly, such as thunder and lightening sounds. I think by using music creates an effect and makes the titles more interesting and intriguing to an audience. I went on 'Artofthetitles.com' to get the openings of both films.

However this task did help myself and my group to develop our ideas for our own opening horror titles. We each watched different opening titles to different horror films, this way we each had more ideas to use on our own opening horror titles. As a group we all noticed that most opening titles had a bold red font stating what the movie was called, this is because red represents danger, blood and mystery so the use of red font would fit in with our own film titles.

Film pitch, Padlet and Ammendments

In our group we had to write down a detailed plan of our horror film, we had to include: The title, log line, sub genre, a detailed synopsis and resources we need. To start off with we had to think of a title for our horror film. We came up with the idea of having an internet related title as our horror is internet based. We decided on the name 'into-net' for our horror film. Next we had to say what our subgenre is and ours is a psychological based genre. We had to think up a logline but we had to think about this so we left it blank for the first part.  It consists of a 'killer' who hunts teenage girls down on the popular networking site 'Facebook' they arrange to meet and he then tortures them. We next had to write a detailed synopsis of the beginning, middle and end of our film, we found this quite challenging because we hadn't thought through every single thing that was going to happen throughout our horror. We had to then go on to write about all the resources we needed to make filming our horror successful.

After we completed our pitch we created a padlet so our peers could read what our horror film is going to be about, where we are filming it and all our ideas. After they had read this they would of commented a what they liked about our film idea and what they thought we could improve on. After everyone had written what they liked and what they thought we could improve on we looked at what everyone had said. See our padlet below.

Created with Padlet

After looking at the comments we went back to our film pitch to improve it. We made sure that our synopsis was clearer and more detailed, we also explained the reason why all these things are happening. I enjoyed this task because as a group we all really thought in depth about our horror film and how we are going to bring it all together and why things will happen. I did find thinking of a detailed synopsis challenging as well as thinking of a log line. But I really did enjoy doing this task.

Into net from FernDuggan

Target Audience Questionnaire With Analysis Of Results

The link below is our survey we created to ask people around us what they thought about horror films.

 https://www.surveymonkey.com/s/RY2W6NP

We asked a total of ten different questions relating to horror films, the reason we asked these questions was for us to take the information we got and input it into our own horror movie we are creating. When we analysed the results we realised that we would have to make some adjustments to some of our ideas for our horror movie opening to make an audience more attracted. We asked questions such as 'What type of horror antagonist do you like the most?' The answers we received did have an affect on our ideas.

Below is a sound recorded analysis of the results, we assigned everyone a question to answer for us to record to put in when we are editing. We recorded the screen by using quick time, then we used final cut pro to put everything together. This was edited by myself and Emma.